Doing what you love every day, managing the business yourself and being your own boss … All that remains is to turn this dream into reality by opening a beauty salon. Determination and talent? You have some to sell, but by themselves they are not enough. You need a business plan, a suitable space and the right marketing techniques. There is nothing complicated and we are here to help you.
Create a solid business plan
Starting with the project of a beauty center without having a business plan is like wanting to prepare a gin and tonic without having the gin. Draw up or have them drawn up your “conquest plan”: you will need it to ask for a possible mortgage in the bank or simply to have clear ideas about the short and long-term goals, as well as to understand how to beat the competition and with which collaborators to start the activities
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Choose the most suitable place and space
You have to start off on the right foot immediately, so the choice of the place is strategic (also because it will later become your second home). Don’t limit yourself to just visiting one space and consider parking, public transport, services and other shops. Choose a context in line with your project and always ask yourself if you like the place. Because a luxury-focused spa might be fine in a big city, while a beauty center dedicated to relaxation will be perfect for a more bucolic situation.
Don’t forget the rules
For your dream to come true, you must comply with all current regulations. Be well informed about the requirements and licenses you need. Do you know, for example, that a beauty center cannot provide services to customers if there is no certified beautician? After a first Google search, try to find all the information from the competent bodies and, why not, ask the professionals for help too. And don’t be discouraged – things are sometimes harder said than done.
Don’t neglect marketing
You have finally opened the salon of your dreams: now you have to make yourself known. The flyers on the street? They all end up in the baskets. Ads in local newspapers? They are of no use if you are addressing young and very young people. The presence on the web and on social networks? Basic! Post the pictures of the treatments you offer (always ask customers for permission first) and above all register on Treatwell , which will guarantee you visibility in the virtual world and will allow you to reach thousands of new customers, multiply bookings, optimize your appointment schedule and have more marketing support.




